“I like to talk about TikTok’s addictive surprise because it broke the dictatorship of traditional algorithms such as Facebook or Twitter, where the same content from the same people with the same opinions tended to appear,” he says. Raúl Ordóñez, a digital marketing consultant and trainer with 700,000 followers on TikTok, details four possible causes: vertical video is the natural format of mobile phones, cameras have improved a lot, they are very short pieces of content and, obviously, TikTok’s powerful algorithm. However, although it is the main cause, it is not the only one. Its explosion during the Covid-19 pandemic is the main responsible for the format’s rise from a controversial, minor genre, to almost dominant on mobile platforms. El video vertical de "LA SANTA" de consigue sumar un total de 2,6 millones de visitas entre las diferentes plataformas!!! /Q5CsmRcbJ2- Lola Indigo Data □ March 17, 2023Īnd then there is TikTok, of course, the great driving force behind this vertical tsunami.
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